In the vibrant landscape of Brazil’s gaming industry, roulette stands as a testament to the nation’s unwavering affinity for this classic casino game. In this article, we are diving into the data to understand why roulette is so popular in Brazil.
Comparing Roulette’s Search Volumes
A recent study carried out by ENV Media compared the search volumes of various casino games, unveiling roulette’s undisputed reign. With keywords like “roleta” amassing 301,000 searches and “roleta online” garnering 90,500 searches, it’s evident that the allure of the spinning wheel is unmatched.
In contrast, blackjack, a close contender, pales with a mere 25,400 searches for its primary keyword. While keywords related to casinos such as “cassino” had an average of 60,500 searches and “cassino online” had 49,500. Slots-related searches had a more varied spread with “slots” having 27,400 and the local translation “caça níqueis” having 20,800 searches.
Based on the research, here is an overview of searches for each of these 4 categories
| Category | Total Searches |
| Roulette | 409,230 |
| Casino | 129,600 |
| Slots | 112,600 |
| Blackjack | 29,090 |
The digital landscape, clearly shows that roulette is the king amongst casino game categories within the Brazilian market based on the average searches per month.
Further studies carried out by Statista in 2022 enforce that roulette is the most popular casino game category in Brazil with 78% of respondents mentioning roulette as their favourite casino game. Blackjack, interestingly, was second with 61%. Compared with the search volume data presented above, it seems that, while there is an interest in it, Brazilian players don’t actively search for it online.
Some of the Top casino games are Roulette
We have also found research into KTO’s most popular games where it’s highlighted that online roulette has a stable share of player interest, with 27.87% of active players. However, due to more complex betting strategies associated with roulette, it accounts for only 2.79% of game rounds.
Regarding turnover generated by casino games on KTO, roulette titles are prominent, with 7 tables featured in the top 15 games. Roulette is notable for generating more turnover per player and per round compared to games like slots and crash games and they draw as much as 5 times the average bet amount per gaming round compared to the platform’s weighted average.
Games like XXXTreme Lightning Roulette and localised games like Roleta Brasileira Ao Vivo and Roleta Relâmpago Brasileira have topped the live casino category for some time. Based on KTO’s research, it’s evident that Brazilian players value localised games more due to the lower English proficiency in the country.
Roulette’s Popularity Will Likely Continue
The game’s appeal is attributed to the country’s cultural affinity and the excitement it offers, outperforming other casino games in both online searches and player engagement. Based on the data presented, the simplicity of the gameplay and the likelihood of continued localised versions of the game, roulette is forecasted to remain one of the most popular game types in Brazil.
