The iGaming industry has been enjoying a surge in popularity over recent years. Not only has it benefited from the increasing pivot towards online services precipitated in the 2020s thus far, but the repeal of US federal legislation covering online betting in 2018 cannot be understated, given that North America represents the world’s largest economic bloc.
It is estimated that there are between two and five thousand online casinos and iGaming platforms operating online across different regions today. Suffice to say, that’s a lot of choice. One of the greatest challenges impacting both consumers and brands alike in the modern era is successfully cutting through the information overload this represents.
There have been key innovations in the way marketing is conducted that leverage social analytics to connect prospective consumers of specific demographics and interests to matching brands. The best example of this is in the form of targeted advertising, as seen on leading social media platforms like Meta and search engines like Google.
But there’s no escaping the fact that consumers are still faced with an overwhelming number of options – and what’s more, many of these are of varying quality. So, what can you, as a gaming fan, do to help filter through the knock-offs, scams and clones to find the real gems of iGaming providers in 2023? In truth – quite a lot. Below we’re going to take a look at some factors you can apply to the various online casinos and gaming services you find online to determine whether they’re a good fit for you.
Stick to Trusted Platforms
It should go without saying, but the first step when identifying the right gaming platform for you is to ensure that you’re sticking to platforms that are well known and trusted across the industry. There are several ways to assess whether a platform can be relied upon, from checking out guides by industry specialists for recommendations, to confirming that the platforms in question are in compliance with one or several of the major licensing authorities.
It’s also highly recommended to check that the site you’re accessing is using SSL certification to protect your data – to do this, simply look at the website’s URL. If it begins with “https://”, you’re good to go – but if it’s “http://”, you should exercise caution.
Seek Out Specific Bonuses
Promotional offers are incredibly commonplace in the iGaming industry, and for good reason. Not only do they increase digital footfall and conversions, but they raise the profile of the provider in question.
Promotional offers come in many forms, and one of the simplest ways to cut through the chaff is to restrict your search for an iGaming provider to platforms that offer the specific bonus you’re looking for. For example, reputable platforms offering sign-up bonuses on slots titles represent the best value for gaming aficionados specifically looking for deals on online one-armed bandits.
Accordingly, a player only interested in introductory free bets for blackjack would be better served by locating a different deal on the same platform that offers something more aligned with their interests, or going elsewhere altogether.
Find a Platform That Matches Your Stakes
The value in identifying a platform that matches the level of stake you’re comfortable playing at cannot be overstated. While all responsible gamers should only play comfortably within their means, those means differ between individuals.
As such, a gamer with a relatively large bankroll may find that the average platform fails to offer a sufficient stake for them to feel invested in the experience. In such cases, seeking out a specialised high stakes gaming provider may be the right answer for them.
This also goes both ways – many players are more interested in the gameplay itself, rather than betting mechanics. In such instances, sticking to low-wager or even free titles may ultimately be the best, and most sustainable choice, for them
